My work colleagues who know me also know that this is one of my favorite personally made up sayings - it is something I coined many (many) years ago in my first presales job when I realised that the truth wasn't really always the winning way - perception was almost always the way.
So, I'm sharing this made up phrase with you all and encourage you to use it and discover what it means in your activity within and without the business world because it sure has opened up some interesting coversations for me over the years.
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